Some providers let you auto-record live content and turn it into video-on-demand (VOD). Your provider should also offer pre-registration pages and live event countdowns to create excitement for your upcoming streams. Choose a live streaming platform with lead generation tools like giveaway builders and email campaigns to help promote your content. Aim for a platform with unlimited streaming hours to avoid any restrictions on your creative output.
Automatic “Go Live” notifications when your stream starts are useful for increasing viewership and engagement, too. Choose a platform that lets you stream to multiple platforms and websites simultaneously. Verify that you can white label the platform to maintain a consistent brand presence across all your online channels. Make sure you can customize the appearance of your live stream with branded overlays, logos, and graphics. Look for adaptive bitrate streaming, which adjusts video quality based on the viewer’s internet connection and ensures smooth playback for everyone. Your live streaming solution should handle many viewers at once without impacting the stream’s quality.
Find a solution with secure login options, such as single sign-on (SSO) or OAuth. Viewers should be able to access live content securely. However, some offer tailored features for different types of businesses.Īs you compare options for your live streaming strategy, keep the following considerations in mind: Most help you go live smoothly and offer basic embedding tools and analytics. You can stream live content on a lot of platforms.
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How to choose the right live streaming platform Let’s dive into the best live streaming platforms based on features, audience, and price. How do you know which is best for your business? A live streaming platform helps you deliver on that.īut as a $7.5 billion industry, there are hundreds of live streaming tools. Whether you’re a fitness instructor, musician, or gamer, a premium streaming experience can build trust and credibility with viewers. Live streaming platforms have become popular for creators to connect with their audience in real-time.
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